How the heck do you build an online training and coaching business?
You know you’re good at helping people solve a problem or achieve a desired result. You’re a good coach. A helper.
There’s no question about that.
If the right person comes to you and asks for your help, you’re in your element. You’ll work with that person and use your knowledge, skills, passion and experience – your special brand of expertise – and by the time you’re done with this person, they’ll be singing and dancing for joy.
You’ve decided that you want to offer your coaching services online. And that’s about where you’ve reached on your journey to take your fabulous coaching services online.
From the research you’ve done, you’ve figured there’s A LOT to be done. A. LOT.
And you’re probably paralyzed into inaction.
I know I’ve been there…
It took me more than 5 years to truly start this journey of building my online training and coaching business. Ouch!
So I’ve decided to kick my own backside and get going on this dream.
To keep me moving forward, I’ve decided to write about my journey as I build my business, step-by-step.
Hi. I’m Carol.
I’m a learner. A teacher. A Coach.
I help coaches get more of the right kind of clients by clearly expressing their expertise.

Having worked in the health industry for many years, I’m naturally drawn to the health, wellness and spiritual coaches.
I’ve been offering my coaching services offline. And I’ve decided to embrace the digital world and start offering them online… Ahem. Finally…
Working online will allow me to reach more people. And will give me the freedom to work from anywhere, as long as I have a computer, electricity and an internet connection. Cool!
So why have I decided to share my journey to launching a successful online coaching business?
Well… I’m guessing that when you decided to offer your coaching services online, you may have done some poking around online to see what other coaches are doing. I know I did… While doing your research, you might have come across some pretty snazzy-looking websites that you figured belong to some pretty successful coaches.
You poked around on those coaching websites and saw beautiful pages, lovely photos, some nice blog posts, great-looking programs with prices that left you day dreaming about your own coaching business…
In a nutshell, you found a ‘nicely put together’ coaching business. The pages on their website just look ‘wow’! To you, it looks fabulous. And successful.
As a coach who’s just starting off online, and who dreams of having maaany clients, when you look at these nicely put together coaching business websites, you may experience one or both of two emotions:
- Overwhelm: you go, “I can’t do this! When will I ever get to where s/he is! Goodness! Look at all the stuff here! If this is what it takes to be a successful coach online, then I should probably give up.”
- Hope: you think, “If s/he is successful at offering coaching online, then I believe that I can be successful too.”
In each of the scenarios above, you don’t really know the whole story. You’ve just seen a website and read a number of blog posts or Facebook posts and made a judgment about the success or otherwise of this coach. You can’t really tell if the coach is actually successful. And if they’re successful, you don’t really know what they did to become successful.
If you’ve ever wondered what it’s like to start off an online coaching business and see it become successful, you’ve come to the right place.
I will share the lessons I learn, the challenges, the strategies, the tools, my fears, hopes, successes, failures… everything that I experience (well – as much as I can share) on my journey to a successful online training and coaching business. I’ll answer the question I have (and that you might also have) about running a successful coaching business like:
- What’s the first step I should take? And then which one?
- Should I have a website?
- How should I build that website?
- How do I get subscribers to my website?
- Do I need to run adverts?
- How about social media?
- How do I offer my coaching and training programs?
- How do I get people to enroll in my courses and programs?
- Will anybody pay for the programs?
- How do I accept payments for the programs?
- Do I need a scheduling app or program?
- How the crap do I run it all?
- And many, many more…
I will teach you as I learn, and tell you what’s worked or not worked for me. And reflect on why when I can. I intend this to be as open as possible – the raw, unedited version of starting an online coaching and training business and getting successful at it, step-by-step.
And to keep it truly transparent, I’ll also share my income report (gulp) so that you can learn from my journey, and perhaps borrow my faith (and action) and make YOUR online training and coaching business successful.
Scary. Nerve-wracking. Revealing. Honest.
Sound like something you’d like to follow? Great! You’re very welcome.
The best way to follow along with my journey is to subscribe to my newsletter. I will send subscribers regular updates about new posts, any products or services I review, and reports on my progress, challenges, and lessons. As a subscriber, you’ll also qualify to receive any subscriber-only bonuses, gifts and goodies. Simply enter your name and your best email address in the box below to be receiving updates from me about my journey.
If you have any specific questions about offering coaching online that you’d love to have me answer, please feel free to contact me. I’ll be happy to do the research for you and test it out if it fits into my business model.
I’m hoping that you’ll become a part of my community, and share your own insights and experiences so that this can be a truly rich experience for all the community members.
In the meantime, keep expressing your brilliance!